������

England goalkeeper Mary Earps was named  in England’s victory over Nigeria in the Fifa Women’s World Cup. She has played a  in England’s recent successes, not just at the World Cup but in previous tournaments. Her performances have  to her fans.

But Earps’ fans are unable to emulate her by wearing a replica of her goalkeeper shirt: it is not being  by team kit manufacturer Nike. Earps has said that her goalkeeping shirt not being available to buy is , and a  calling for the shirt to be produced has reached over 35,000 signatures.

We are  the availability of kits for women’s football fans, together with colleague . The merchandise and clothing available to female fans and male fans of women’s teams is often limited, undesirable or just not available.

Female fans have expressed dissatisfaction with merchandise offered in . A women’s Manchester United shirt with a low neckline produced in 2015 was .

Or women may feel obliged to buy a shirt that  if women’s cuts (shirts made to fit the shape of a female torso) of men’s team shirts are unavailable.

Here, we’ve looked at the kits women can buy on the official online stores for six teams to explore some of these issues.

World Cup clothing

The official online store for England football kits currently highlights the women’s home kit on their . Fans can buy a men’s cut – a shirt fitted to the shape of a male torso – of the Lionesses’ shirt, including personalised versions with player names on.

But female fans have fewer items available specifically for them in the store. There are no women’s fit versions of the men’s national team jersey.

The same is  – men can buy a men’s fit of the women’s team kit, but there is no women’s fit of the men’s team jersey currently available.

In  the Republic of Ireland offer women the women’s national team jersey in two different fits. They do also have the women’s national team goalkeeper kit for sale. However, the men’s team shirts are available in both long and short sleeved versions, but the women’s team shirts only come with short sleeves.

The online store for  also features the women’s kit prominently, but the high-end “authentic jersey” is only available for the men’s team, and only in men’s sizes. A women’s fit of the men’s jersey is not available at all.

US soccer fans hoping to emulate women’s team goalkeeper Alyssa Naeher are currently only able to buy  with her name on it on the official kit website. The only goalkeeper jersey on offer is for the men’s national team and it is only available in a men’s fit. The store has many more items for men than for women, even for products replicating the women’s national team kit.

In 2020 in Australia the away version of the Matildas’ kit, produced by Nike, was .  now has equal availability in terms of the replica jerseys and there are more items for women than for men. But the replica shirts that are currently available for the men’s team are only offered in men’s sizes.

Buying merchandise and especially . It is a way to show loyalty to a team and helps to develop a sense of identity.

The fan clothing worn by women can affect whether they feel they are considered as . Sporting culture continues to be .

Subtle differences in how women’s sport is treated, such as those we have found here, show that . It is important that fans continue to push for equal opportunities on and off the pitch.

Beth Clarkson is a visiting Senior Lecturer in Sports Management with the  in the .

This article is republished from The Conversation under a Creative Commons Licence. .